EXPANDING THE VALUE OF BRANDS TO OUR PRODUCTS
Arcor’s presence in the impulse ice-cream market is a strategic challenge, which consolidates consumers’ preference for chocolate and confectionery brands.
Arcor’s brand power plus its wide distribution network is the formula that allowed the Company’s market leadership in this category and it is maintained thanks to the constant launching of new products, tastes and presentations, introducing about 10 new products into the market every year.
These products are also sold in other countries of the Southern Cone, such as Paraguay, Uruguay and Bolivia.
Arcor’s alliance with Coca-Cola and Danone in this business allowed it to add unique products, such as Fanta ice-cream and Cindor ice-cream, to its portfolio.
The main brands sold include Tofi, Bon o Bon, Cofler, Slice, Águila and Rocklets.
Arcor produces popsicles, cups, cones, chocolate-coated ice-creams, frozen bonbons and frozen desserts.