WHAT IS INNOVATION FOR ARCOR?
Since Arcor Group's inception, innovation was always in its DNA. Arcor is the result of the dream of a group of young pioneers who, with entrepreneur spirit, created a candy factory, and made it a leading multinational group. To achieve this, innovation has always been present in each step. Innovation in the first manufacturing processes, in launching new products and vertical integration, in developing new businesses and strategic alliances, and in creating a retail distribution model considered world-class.
Furthermore, innovation is applied from its development of consumer food products in the field, ranging from packaging and raw materials and agro-industrial products the Group itself produces.
The innovation of new products is not only present in the development of consumer food products, but also in materials and raw materials the Group itself manufactures.