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Bagley and Sonrisas Present an Innovative Proposal Together with Snapchat

Also, the brand added two new smiley shapes to the package of cookies, bringing more fun to the family and maintaining the benefit of its “Nutrileche” formula, with the best of cereal, fruit juice and milk.

Buenos Aires, June 29, 2018 – Sonrisas doubles down with a new campaign and presents two new smiley cookies: stars and glasses, adding to the four existing models. This great innovation comes from Snapchat: for the first time in Latin America, the packs of the Sonrisas brand have been redesigned with printed snapcodes, allowing users to unlock exclusive content from June 30th to September 30th.

The content consists of the “World lens” and the “Face lens”, through which the cookie comes to life and interacts with consumers. In “World lens” it will be possible to see the cookie Sonrisas in personified form, performing different amusing dances in a real environment. In contrast, in the “Face lens” it will be possible to see the face of the person modified by means of a filter and the user will be able to choose between six options of smiles.

“This project puts us at the forefront as a brand, innovating and developing, together with Snapchat, exclusive content. We chose Snapchat as a partner because we believe it is the social network that has the closest link with our consumers and our brand”, said Eduardo Inhargue, Grouper of Bagley.

“Together with IMS, we are excited to launch an engaging Augmented Reality campaign in Snapchat for Bagley and its Sonrisas product in Argentina”, said Geoffrey Reed, Snapchat's Head of International Expansion.

The campaign will be complemented with a TV commercial where the Sonrisas cookie comes to life and enjoys daily moments of joy with kids. This campaign encourages family play and turns every moment into a space for fun, combining it with the charm of a cookie that’s ideal for children and their mothers as it has Nutrileche, the best cereal, fruit juice, and milk.