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SONRISAS

Sonrisas, the cookie filled with jelly with funny smiley shapes and with "Nutrileche" added.

Sonrisas

BAGLEY'S HISTORICAL BRAND

Sonrisas encourages happiness and joy with its funny smiley shapes, as well as a rich nutrition through its "Nutrileche" formula, a combination among fruit juice, milk and cereals. Born in the 60s, Sonrisas stands out for its smiley shape and its extremely delicious fruit jelly filling.

Throughout the years, Sonrisas has innovated with different flavors and presentations. In 2011, it launched "Pícaras", a simple cookie with a lot of jelly filling and the ever smile intended for an elder child. Year 2017 was the one of innovation for the brand: it added 4 new smiley cookies in its packages (wink, heart, Chinese, mustache) and redesigned its packs with a new funny and joyful commercial. Thanks to its formula of success, Sonrisas is currently ranked as the most joyful cookie of its segment.

In addition to the new campaign, in May 2017, it launched "Sonrisas Yogur", a line of cookies filled with yogurt to offer children a delicious, healthy and more indulgent choice for breakfast and afternoon snack.

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Get to know the new Sonrisas TV advertising!

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